November 12, 2009

Fast Food Abomination of the Week

The title of this post is somewhat of a misnomer. Sure, the large version of the new Quiznos Double Cheese Cheesesteak has 1,400 calories and nearly 3000 mg of sodium -- meaning that, in a single greasy swoop, it provides nearly three-quarters of recommended daily calorie intake and 50 percent surplus of daily recommended sodium intake -- which more than qualifies for it this prestigious honor.

But what is more impressive is that Quiznos managed to match up this dietary nuclear bomb with an equally sickening commercial. You know, the one where the two guys are sitting in a bathtub, outside, with a campfire underneath the tub. Something dubbed a "hillbilly hot tub."

Now, I'm no marketing guru, but, as a corporation, do you really want to embed in your potential customers' minds the image of two hairy, slovenly men sitting in close proximity in a dirty bathtub with one of your food products? Is a "hillbilly hot tub" Quiznos' version of "where's the beef?"

Something tells me that Don Draper would not approve.

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