October 27, 2009

Au Natural Necco?

Now I have to get a pack to see if I can taste the difference...

Necco, short for New England Confectionary Co., cranks out about 4 billion of the roughly quarter-sized wafers each year, packaging them in large rolls (36 wafers) and junior rolls (nine wafers). Beet juice, purple cabbage, cocoa powder and turmeric -- a spice often used in curries -- are some of the natural ingredients in the new wafers, which will be phased in at retail stores before and after Halloween.

3 comments:

marzipanmom said...

Did anyone ever eat those wafers? The only use we had for them was on our gingerbread houses last year! Glad they're going natural, but I still don't think we'll actually eat them!

Fillippelli the (Wannabe) Cook said...

Agreed. Never been a Necco fan. More of a super sour candy fan - shock tartz, sour patch kids, etc.

maberri said...

Yes, people really do eat those yummie Necco wafers. I'm one of them.