June 9, 2010

Fast Food Abomination of the Week

It's been far too long since there's been a Fast Food Abomination of the Week. And that's a shame, because surely the KFC "Double Down" fell into this category. Heck, it may be an all-time champ!

But, perhaps, just as deserving are the new "fire-grilled ribs" from Burger King. The very idea of ribs at a fast-food restaurant is enough to make even those from the most hearty of stock cringe.

But apparently there are people who actually want to eat these things -- a whole s#$%-load of them in fact, because more than 10 million ribs have been sold since they were introduced in mid-May!

And here, of course, is where the stomach-churning can really turn into high gear: when you pull back the curtain and see how the fast-food industry works with Big Meat to come up with this garbage.

[The ribs are] a result more than a year of development between Burger King and the National Pork Board, noted [National Pork Board President] Steve Weaver.

"We've worked with experts in food innovation, product marketing, and research and development to provide Burger King with industry data and information, market trends, and menu concepting, along with product review and evaluations, " according to Paul Perfilio, NPB national foodservice marketing manager.

The National Pork Board, if you haven't guessed it, is basically a front group for the big, dirty pork producers like Smithfield -- yes, thee of the pink manure pools fame (and Paula Dean's BCF, or Best Corporate Friend -- so not surprising that they would work with Burger King to come up with these pork McNugget-looking things, 6 pieces of which run about 33 grams of fat. Woohoo!!

Yes, oh yes, in the land of the mostly free and home of the ever-increasing waist line, it's a sure bet that you can count on the U.S. fast food industry to regularly spoon up more heart-stopping, artery-clogging filth, and you can be sure that there will people who will spend their money on it. That's a gair-on-tee!

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